The Most Popular Car Colours in the UK
When it comes to buying a new car in the UK, the hue you choose says a lot about your tastes — and the latest figures show that British car buyers are sticking to some classic favourites. While colourful paint options are available, most buyers still prefer timeless, understated shades.
1. Grey — Still King of the Road
For the seventh year running, grey remains the most popular car colour in the UK. In 2024, more than 27.8% of all new cars registered were grey — the highest share ever recorded. That means more than one in four brand-new cars are this shade.
Grey has broad appeal: it works well on many models, hides dirt relatively well, and is seen as both modern and sophisticated — ideal for everything from small hatchbacks to executive SUVs.
2. Black — Sophisticated and Sleek
Following grey, black is the second most popular colour, accounting for about 21.7% of new car registrations. This colour remains a go-to for many UK buyers, especially for executive and luxury models, where it conveys a premium look.
3. Blue — Colour Makes a Comeback
In a notable shift, blue climbed to third place in 2024 with 14.9% of new registrations — the first time since 2010 that a non-monochrome colour has made it onto the podium. Blue’s resurgence shows that some buyers are keen for a bit more personality in their vehicle colour choices.
4. White — Fading but Still Strong
Once consistently in the top three, white slipped to fourth place in 2024, sharing approximately 14.9% of the market with blue — albeit with a slight year-on-year decline. White remains popular for its clean look and practicality.
5. Red, Silver, and Beyond
After the big four, other colours take smaller shares of the market:
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Red sits at around 7%, holding appeal for sportier models.
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Silver comes in around 6.3%, a classic metallic shade favoured for its glare-reducing and resale benefits.
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Green, yellow, orange, and bronze fill out the rest of the top ten, though each accounts for much smaller portions of the market — typically under 4% individual share. Green, especially, saw strong growth in 2024, hinting at shifting tastes among some buyers.
Here’s a snapshot of the Top 10 most popular car colours in the UK (2024):
Colour
Grey
Black
Blue
White
Red
Silver
Green
Yellow
Orange
Bronze
Market Share (Approx)
27.8%
21.7%
14.9%
14.9%
7%
6.3%
3.5%
0.6%
0.6%
0.3%
When it comes to buying a new car in the UK, the hue you choose says a lot about your tastes — and the latest figures show that British car buyers are sticking to some classic favourites. While colourful paint options are available, most buyers still prefer timeless, understated shades.
Why These Trends Matter
There are a few reasons behind this dominance of neutral tones:
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Resale value: Neutral colours like grey, black, white, and silver tend to hold their value better over time and appeal to more buyers.
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Versatility: These colours look good on many different car shapes and sizes and are easier to match with trim and interior options.
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Practicality: Neutral colours often hide dirt, minor scratches, and weathering better than brighter shades.
A Colourful Future?
While monochrome hues still dominate, the rising popularity of colours like blue and green suggests changing tastes — especially among younger buyers and electric vehicle owners who want a bit more flair.
Even as grey maintains its long-held top spot, it’s clear that the UK’s automotive colour palette remains diverse — with something to suit every style and personality.